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Research Methods for Business Students 9e Saunders 9781292402727

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Brief Contents

  1. Research, reflective diaries and the purpose of this book
  2. Generating a research idea and developing your research proposal
  3. Critically reviewing the literature
  4. Understanding research philosophy and approaches to theory development
  5. Formulating the research design
  6. Negotiating access and research ethics
  7. Selecting samples
  8. Obtaining and evaluating secondary data
  9. Collecting primary data using observation
  10. Collecting primary data using interviews and diaries
  11. Collecting primary data using questionnaires
  12. Analysing data quantitatively
  13. Analysing data qualitatively
  14. Writing and presenting the project report