Entrepreneurship: Successfully Launching New Ventures, Global Edition, 6th Edition (ACCESS CODE ONLY)

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2. The access code will be emailed to you as soon as possible after payment has been confirmed.
***Please take note that this is for access code only, therefore, no physical copy will be delivered to your address.

For undergraduate principles of marketing courses.

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.

MyLab is a recommended/mandatory component of the course, please ask your instructor for the course ID. MyLab Business Communication should only be purchased when required by an instructor.

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.