• 9781292452340
1

eBook Consumer Behavior GE 14e Solomon 9781292720654

Regular price
RM 80.00
Sale price
RM 80.00
Regular price
RM 0.00
Worldwide shipping | Booklinks
Worldwide shipping
Secure payments | Booklinks
Secure payments
Authentic products | Booklinks
Authentic products

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.