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Marketing For Beginners Edisi 2023 9789672605164

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Author : Julianti binti Samsudin , Lilis Seri Yana binti Sirun , Umi Kalthom binti Abdullah 

Pages : 190

Marketing For Beginners

This book is ideal for Marketing and Business Studies students as guideline for understanding of the topics. Designed in line with the latest syllabus for Malaysian polytechnics. This book is practical and handy for students as it includes guideline notes and revised exercise.

Key features

* Based on the latest Malaysia Polytechnic syllabus

* Contains comprehensive guideline notes on the important concepts and theories related to Principles of Marketing

* Review questions at the end of each topic discussions

* Tutorial Exercise and Essay questions for every topic